Schools First Credit Union Navigates Change to Build Customer Loyalty

Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with new technology and maintaining an exceptional Member experience.   Loyalty360 spoke with Nubia Carrillo, Vice President of Payment Services for SchoolsFirst Credit Federal Union about how customer loyalty has always been a focus of credit....

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