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The loyalty and rewards team at Schnucks knows their customers very well: they are smart, engaged, and they’re looking to provide the best for their family and friends. Aside from that, each one is uniquely different, says Ann Ehnert, Director of CRM and Loyalty Marketing for the grocery retailer with 111 stores across Missouri, Illinois, Indiana, and Wisconsin. “Each customer is unique,” Ehnert says. “Being able to speak to them on a one-to-one level, allowing....

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