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SCENE, a partnership between Scotiabank and Cineplex Entertainment, is Canada’s largest entertainment-focused loyalty program. With more than 10 million members, SCENE has a presence in about 53 percent of Canadian households.   The National Basketball Association recently announced SCENE as the entertainment loyalty partner of the NBA in Canada. To learn more about what SCENE offers and get the details on this partnership with the NBA, we at Loyalty360 connected with Matthew....

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