San Francisco 49ers Use Technology to Promote Fan Engagement

It can almost be said that NFL teams require no introduction; the league has permeated American life so completely that the annual Super Bowl broadcast routinely breaks television viewership records. In providing unique fan experiences, teams are able to form a bond with their fans, building a brand identity that goes beyond a merely transactional relationship.   Loyalty360 spoke with Tori Willis, Marketing Coordinator with the San Francisco 49ers, about how the team is reaching out....

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