l360Insider

In the midst of this new digital age, many brands are struggling to create customer experiences that are meaningful and relevant. The problem stems from a multitude of factors. But nevertheless, this is a marketing landscape that Samsung has been able to navigate quite successfully. Samsung has created an active community of consumers connected through a host of personalized and 1:1 interactions.   Loyalty360 was recently able to speak with Tim Benner, Samsung Electronics America....

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