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Samsung Leverages Partner Programs to Rewards

l360Insider

Widely recognized as a consumer electronics giant, Samsung is reinventing the mobile payment space. Nana Murugesan VP/GM of Samsung speaks with Loyalty360 about the innovations his organization is leading.

The mobile payment space has continued to evolve over the past few years, yet no single system or technology stands out as a leader in the market. Samsung is trying to change that by linking mobile pay to loyalty to enhance adoption and engagement.

“If you look at Walmart Pay as an example,” says Nana....

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