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Andras Szocs uses a very simple test to see how effective the features on Salling Group's new loyalty and rewards app are going to be with customers: his grandmother.
“I really believe in simplicity,” says Szocs, the Senior Director and Head of Customer Programs and Center of Excellence at the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and stores.
“We have a....
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