Ryan Draude and Melanie Butler, Giant Food

Ryan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards. Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.   It would be great to get a little information on you....

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