RXR Realty owns and manages 74 commercial properties and 6,000 multi-family units in New York City. With 23.7 million square feet of property and a combined value of $17.7 billion, the company is one of the largest privately held firms in the New York metropolitan area. Loyalty360 spoke with Whitney Arcaro, Senior Vice President and Managing Director of Marketing for the real estate giant about the challenges of creating customer loyalty in both the commercial and residential sectors.

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