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With 14 million active members, the Regal Cinemas Crown Club loyalty program is the largest in the industry. Driving customer loyalty is difficult among movie theaters, due to the similar service offered by all brands. In order to set itself apart, Regal relaunched the Crown Club program and is offering unique promotions and added value to increase customer engagement and retain its spot on top of the industry.
Loyalty360 caught up with Regal Entertainment Group’s CMO Ken....
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