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Global Hotel Alliance is the world’s largest alliance of independent hotel brands. DISCOVERY, its multi-brand loyalty platform, has over 5 million members. The alliance contains 550 upscale and luxury hotels with over 110,000 rooms across 76 different countries. Robin Korman, Head of Loyalty Marketing and CRM at GHA, sat down with Loyalty360 to discuss the GHA’s DISCOVERY program, brand differentiation, and the challenges/opportunities they face with data and analytics.
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