Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

For Red Lobster’s Lillian Murphy, part of running a brand rewards program is not only bringing customers back to their restaurants, but it is also about having fun while doing it. The Vice President of Customer Experience and Loyalty at the world's largest seafood restaurant company with over 700 locations says engagement techniques need to have some entertainment incorporated. “They need to have an element of quid pro quo where you have some sort of a gamification....

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