Officials at Raise, the largest online marketplace for gift cards where users can buy discounted gift cards or sell unwanted gift cards for cash, believe that the 5-year-old company can redefine the conversation in the gift card and mobile payments industries. Loyalty360 spoke with Raise CMO Gaurav Misra and Senior Director of Loyalty and Retention Jill Baker about the company and its unique value proposition.
Can you talk about Raise?
Misra: Using Raise, consumers can either buy....