Quiznos Anchored in Innovation in Loyalty Efforts

As much as Mark Lohmann wants his Quiznos restaurant brand to be as hi-tech as his competitors, he still wants to ensure that customers with a question or a complaint can still dial them up instead of simply having to fill out an online form or app. “We just strive to do everything that we can to maintain regular communication with our customers, but in the way they want it,” says Lohmann, the president of Rego Restaurant Group, which owns the Quiznos restaurant brand that....

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