John Shea is the Chief Marketing Officer at White Claw Hard Seltzer, the nation's leading hard seltzer known for pure, crisp refreshment.
Crafted using a proprietary BrewPure process, White Claw is gluten-free with 100 calories and five available in a variety of fruit flavors. In 2020, White Claw contributed over $1 billion in growth to the hard seltzer segment growing +118%, which was more than the next two largest beverage growth brands combined.
Loyalty360 recently posed some....