Q&A with John Shea, White Claw Hard Seltzer

John Shea is the Chief Marketing Officer at White Claw Hard Seltzer, the nation's leading hard seltzer known for pure, crisp refreshment. Crafted using a proprietary BrewPure process, White Claw is gluten-free with 100 calories and five available in a variety of fruit flavors. In 2020, White Claw contributed over $1 billion in growth to the hard seltzer segment growing +118%, which was more than the next two largest beverage growth brands combined. Loyalty360 recently posed some....

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