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Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.
AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.
For those who may not know, can you give us a quick history of AARP, all that you do, and all....
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