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Gabriel Trujillo is Vice President of Customer Marketing at Sally Beauty, which sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. The company operates approximately 5,000 stores, including 142 franchised locations. Loyalty360 recently asked Trujillo about Sally Beauty Rewards program, and its digital enhancements it has launched to assist its customers. Recently, Sally Beauty partnered with Heather Chelan for....

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