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Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops. Loyalty360 CEO Mark Johnson spoke with Kretchmar and Poppe about Build-A-Bear’s Bonus Club, partnerships, and various engagement efforts.  Read the Feature HERE. We'd love to know a little more about yourself, your history and a fun....

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