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Danika Brown is Director of Brand Marketing for Auntie Anne’s, which has more than 1,700 locations in 48 states and more than 25 countries. The brand got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmer's market to sell pretzels. Loyalty360 recently posed a few questions to Brown about the Pretzel Perks rewards program, and their overall customer engagement practices.   Can you provide us with some background on the Pretzel Perks program and....

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