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Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Johnson met with Bryce Boothby to discuss the brand’s My McDonald’s reward program, the technology and challenges involved in launching an international program, and the changing dining landscape.
Tell us a little more about yourself and your role at McDonald....
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