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El Pollo Loco is Spanish for "The Crazy Chicken," and is an LA-Mex restaurant chain specializing in fire-grilled chicken, with over 465 locations in six states.
Mark Johnson from Loyalty 360 recently had the chance to speak with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and innovations they have made to personalization in engaging with its customers.
Rebhun leads a team responsible for CRM, e....
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