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Amy Barnett is Senior Director of CRM, Loyalty, and Insights at Famous Footwear, a national retailer that offers athletic and casual shoes for the active family from hundreds of brands, including Nike, Converse, Adidas, Puma, Vans, Birkenstock, Dr. Martens, CROCS, Timberland and more.
Mark Johnson, CEO of Loyalty360, spoke with Barnett about the Famously You Rewards program and a new credit card offering introduced to customers this March.
Can you tell us a little bit about yourself....
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