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CMO Angela Morehouse and her team face many challenges in bringing these pieces together, as well as those presented by outside market forces, which she discusses with Loyaty360. In Part 1, she discussed how customers are changing and the challenges of personalization.
In Part 2, she talks about what we can learn from other countries’ health systems and how the expectations of patients in the United States are changing.
Banner Health is a nonprofit health care system based in Phoenix. It operates 28 hospitals as....
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