Price Chopper Executive Talks Challenges, Loyalty Program, Emotional Loyalty, and More: Part One

Headquartered in Schenectady, New York, Price Chopper is a grocery chain with more than 130 stores across New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire. We at Loyalty360 recently had the opportunity to go in depth with Glen Bradley, Group Vice President of Marketing for Price Chopper, on a variety of topics. Below is Part I of our discussion with Glen.     Can you tell us about Price Chopper and your role within Price Chopper?   I have been....

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