Price Chopper Executive Talks Challenges, Loyalty Program, Emotional Loyalty, and More: Part Two

This is the second part of our discussion with Glen Bradley, Group Vice President of Marketing for Price Chopper. You can read Part I here.     What does customer loyalty mean to Price Chopper?   Customer loyalty, traditionally as an analyst, if I go back in time, we had the quantifiable definition of share of wallet or percent of spending. Now we’re really looking for a deeper, emotional connection that drives repeat behavior of shopping with us, PLUS the extra....

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