l360Insider

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships.  Since launching its industry-leading, no-fee Preferred Rewards program in 2014, Bank of America has seen a steady stream of member enrollments and an even more impressive use of the loyalty program’s perks and benefits. In six years, the program has grown to more than 7.9 million members across Bank of....

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