“It’s iron and wood and it’s got a soul,” Potbelly CMO Brandon Rhoten explained as he discussed the appeal behind the brand.

Character is the word that comes to mind when considering the nearly 500 Potbelly locations located around the world. From the antique potbelly stoves located in each store, to the live music, and the all-encompassing atmosphere, each store has a unique feel unlike that of any competitor.

It is the unique flavor....

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