Hello and welcome to another episode of What We’re Hearing! This is Mark Johnson, CEO of Loyalty360, and I’m excited to share with you today a conversation we recently had with Lisa Erickson. Lisa is the Senior Director of CRM & Loyalty at Sleep Number, and had some incredible insight to share with us about how her company, and the sleep industry as a whole, drives customer loyalty.

Over the last 30 years, Sleep Number has made a name for itself by....

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