Please enter your username or the email address associated with the account so we can help you reset your password.
When it comes to customer rewards and engagement, PNC’s Tammy McIntosh knows there is a small difference between being helpful and being bothersome when it comes to interacting with banking customers.
“There’s a fine line between customers appreciating that you are leveraging information,” says McIntosh, the Senior Vice President and Customer Rewards Manager for PNC. “You already have to help make their experience better and help them not to have to think....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here