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When it comes to customer rewards and engagement, PNC’s Tammy McIntosh knows there is a small difference between being helpful and being bothersome when it comes to interacting with banking customers.
“There’s a fine line between customers appreciating that you are leveraging information,” says McIntosh, the Senior Vice President and Customer Rewards Manager for PNC. “You already have to help make their experience better and help them not to have to think....
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