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Although Pilgrim’s is the second-largest chicken producer in the world, with the capacity to process more than 34 million birds a week—or 10 billion pounds of chicken a year—it still flies under the recognition radar. Last year, the Greeley, Colorado-based company hired its first Chief Marketing Officer, Laston Charriez, to help bolster its brand. We talked with Charriez about his efforts and brand loyalty.
You’re breaking a lot of new ground at Pilgrim&rsquo....
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