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“We’re loyal to our customers and our customers are loyal to us,” says Sharon Foster, senior manager, lifecycle marketing for LifeLock, the Tempe, Arizona-based identity theft protection service. “We don’t have a loyalty program in the traditional sense where you’re a member for three months or six months and you but X amount of product. The company has been around for ten years and as such, people are very loyal to the brand and to the service that we....
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