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For Rachel Silva, Assistant Vice President of Marketing for Pep Boys, effective customer engagement has always been at the heart of the company’s daily mission. What’s more, mobile has been at the front of that customer strategy.
One year ago, Vibes launched WalletAds, a mobile ad technology that for the first time connected mobile ads with Apple Wallet and Android Pay, solving several problems with mobile advertising like closing the loop, building customer loyalty, and....
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