Peet’s Coffee Revamps Loyalty Program from Ground Up

Despite hailing from the Bay Area, Peet’s Coffee has grown to be a nationwide phenomenon, with over 200 company-operated locations in the U.S., not to mention the over 1,700 grocery stores that stock their products. Their longevity and staying power come as no surprise to Lisa Regelman, Director of Loyalty and Growth Marketing for the brand, which was founded in Berkeley, California, in 1966 by Alfred Peet, who introduced and brought a new movement in coffee by sourcing the best....

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