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Some of the best business ventures are stumbled onto quite by accident. That’s how the Crayola Experience began 20 years ago in the company’s hometown of Easton, PA. City leaders, distressed by their deteriorating downtown, asked Crayola, the iconic art and school supply giant, to open a store there in an effort to kick-start development. In July of 1996, the Crayola Factory opened.
Though the company had no experience running such an attraction and retail outlet, the....
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