Perhaps no industry is undergoing more change in customer loyalty than travel and entertainment. Thanks to increasingly accessible in-home experiences as well as the contrasting trend for millennials to value experience over tangible goods, marketers can feel overwhelmed when looking for what exactly goes into the perfect experience.
At the Engagement & Experience Expo, presented by Loyalty360, Narina Sippy, CMO of Stellar Loyalty, moderated a panel during a session titled....