Marketing Agencies Zenith and Moxie Get a Unique View of Customer Experience (Part 2 of 2)

In part one of our interview with Sean Reardon, the CEO of marketing agencies Zenith and Moxie spoke about his definition of customer loyalty, how customers are changing, and the challenges of personalization. In Part Two, Reardon discusses customer journey, alignment, and the challenges of data analytics. How does employee loyalty and/or employee Engagement fit into the customer loyalty discussion? Reardon: My experience has suggested that brands with the highest employee....

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