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As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers.
LeBlanc takes a different approach to see the importance of offering marketing and IT support to the franchise owners because she is a small-business owner herself.
"One of the things that hook you into the franchising world is the....
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