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Ask anyone at Overstock to describe a loyal customer, and you will a different answer from just about anyone you meet.
“There are debates in our building about what the word means on any given day,” says Jimmy Budnik, the Vice President of Customer Relationship Management for Overstock, an online retailer and technology company based in Salt Lake City, Utah, that sells a broad range of new home products at low prices, including furniture, décor, area rugs, bedding and bath....
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