Overcoming the Challenges of Measurability in Customer Experience (Part 2 of 2)

In part one of our look at measurability in customer experience, our panel outlined the framework of the challenges faced by multiple industries. In part two, Eric Messerschmidt, SVP, strategic marketing, CRM, and loyalty for Ulta Beauty, Norman Vossschulte, director of fan experience for the Philadelphia Eagles, and Matthew Quint, director, Center on Global Brand Leadership, Columbia University continue their discussion on those challenges with a look to what the future might hold. It is....

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