Dave Hogan, EVP, Chief Analytics and Marketing for OneMain Financial, offered a compelling summary of what makes Springleaf such a special customer experience for its loyal patrons.

“I’d say the mission statement hasn’t changed, which is to serve our customers well with the product,” Hogan explained to Loyalty360. “But as to how we do it is night and day different, even compared to a few years ago. It’s much more digital now, much more....

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