Omnichannel Engagement Provides Clear Customer Engagement for Safelite AutoGlass

For Safelite AutoGlass, it’s all about being omnichannel. The auto glass repair and replacement giant, based in Columbus, has been moving toward an engagement process that will be seamless across multiple platforms including web, mobile device, and phone centers. Renee Cacchillo, SVP of customer, brand and technology, Safelite AutoGlass, spoke to Loyalty360 about how these efforts are progressing. How is social media being leveraged in your omnichannel effort? Cacchillo: We....

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