Omnichannel Customer Engagement is Core to Beachbody’s Fitness Plan

Beachbody is probably best known by its two flagship products P90X, developed by Tony Horton, and Insanity developed by Shaun T.   “We call that our direct response or direct marketing business line,” says Phil Irvine, Senior Manager of Retention Marketing for Beachbody, “and the other major component of Beachbody is what we call Team Beachbody, which is our network side of the business. It is basically a multi-level marketing business where as customers become....

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