New Opportunities for Even Better Customer Experience at BJ’s Wholesale Club

Founded in 1984, BJ’s Wholesale Club, the Westborough, MA-based membership-only warehouse store began as a sibling to discount retailer Zayre. A year earlier, two other major member-only warehouse clubs began, Sam’s Club and Costco.   Primarily an East Coast operation, BJ’s continues to grow with over 200 clubs in 15 states. Stephanie Meltzer-Paul, VP, membership engagement for BJ’s speaks with Loyalty360 about the details of keeping the member base strong....

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