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For many, when you think of Nathan’s Famous, hot dogs immediately come to mind. However, for Nathan’s, being well known for hot dogs is only the start. Nathan’s has come a long way since its original location at the corner of Surf and Stillwell Avenues in the Coney Island neighborhood of New York City. To update its image, offering, and business proposition, the Nathan’s team found that a major overhaul was needed. Loyalty360 had the chance to sit down with James....

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