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All the engagement technology and loyalty wizardry in the world can’t seem to help a lot of brand marketers when it comes to understanding how to look at their customers in 2021 after what everyone went through last year.
“I think it’s been really difficult to value a guest appropriately right now,” says Dave Martinelli, Chief Marketing Officer for Mohegan Gaming & Entertainment (MGE), a master developer and operator of entertainment resorts, including Mohegan....
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