Memorable Customer Experiences and Experiential Rewards Define Global Hotel Alliance
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Take a moment, and think back upon some of the most memorable moments in your life. For most people, time spent with family and friends while engaging in new and unique experiences will often top that list. Rarely will people speak of a great product they once bought or about a free loyalty program item they received. Now, that’s not to say such consumer-based customer experiences cannot be positive. But rarely are they elevated into the upper echelons of one’s residual memory....

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