Meeting Customer Expectations in an Ever-Changing Environment with Cigna

Cigna is one of America’s largest health service businesses, serving both employers and employees at companies large and small mostly in the area of health insurance coverage. Providing a great customer experience in such a challenging environment is the focus of Rick Long, global head of customer experience at Cigna. He, along with Joe Mondy, corporate communications manager, chatted with Loyalty360 about personalization and the ways customers’ expectations are changing.  ....

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