Measuring and Listening are the Keys to Loyalty Marketing at Cargill

As most of its interests are B2B, loyalty is a big part of Cargill’s marketing efforts. Lori Laflin, global customer engagement research manager for the Minneapolis-based multinational spoke with Loyalty360 about how it all works.   From a high level, what is your role?’ Laflin: I have what is the longest title of anybody, I think. I am the global customer engagement research program manager. I work with our businesses around the world to help them measure voice of the....

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