Maximizing Engagement Opportunities Deepens Loyalty for the Pro Sports Properties of Monumental Sports & Entertainment

Monumental Sports and Entertainment is a conglomerate that owns three pro sports teams in Washington D.C. and one in Baltimore. It also owns the Verizon Center arena, manages another on the campus of George Mason University, with a third facility under construction. It also owns a sports broadcasting network.   Through the Monumental Rewards program, fans can engage and interact with the various teams and gain rewards for their loyalty. Adam Falkson, director ticketing analytics....

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