Every major credit card company has at least one rewards program. So what enables one brand to cut through and offer rewards that differentiate that brand from the rest of the market? To find out, Loyalty360 spoke with Francis A. Hondal, President of Loyalty & Marketing Services at Mastercard. She has over 25 years of experience as a leader in the loyalty field, so naturally she had a lot to say about differentiation and how to maintain customer empathy.

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